All Activity Heatmap

See when your ministry is busiest overall, counting every status change on every conversation by day and hour.

4 minute read

This heatmap shows when conversations change state. Every status change on every conversation adds one count to the hour it happened, so it is a picture of how busy your whole operation is, not only the arrivals or the claims.

Where to find it

In Reports, open Heatmaps in the left menu and click All Activity. The page title reads All Hourly Conversation Activity.

Running it

  1. Click Reports in the main menu.
  2. In the left menu, open Heatmaps and click All Activity.
The Heatmaps group in the Reports menu, with this report selected
The Heatmaps group in the Reports menu, with this report selected
  1. Pick a date range at the top of the page. Seven days gives a clear weekly pattern; a few weeks gives a steadier one.
  2. Click Sources and tick the conversation sources you want included. A source here is a channel your ministry has connected, such as a website chat, a text number or a social page. Choose a source group to select several at once.
  3. Click Run Report.
The All Activity heatmap after Run Report, with the page's own note listing the statuses
The All Activity heatmap after Run Report, with the page's own note listing the statuses

What each cell counts

Echo writes an event each time a conversation's status changes to something different from its last one. This heatmap adds up all of those events, for these statuses, in the hour each was recorded:

StatusWhat it means
InitializingThe conversation has been opened and is still being set up.
BotAn automated reply is handling the conversation.
PendingWaiting in the inbox for a responder.
SelectedA responder has chosen the conversation and is about to claim it.
ActiveClaimed and being worked.
ClosedFinished by a responder.
TimeoutEnded while waiting, with nobody having claimed it, after the wait ran out.
AbandonedEnded while waiting because the seeker left.
HiddenTaken out of the active view by a responder.
BlockedBlocked by a responder or admin.

The page's own note lists these same ten. Changes that are not status changes, such as a tag being added, are not counted.

A conversation's starting status is not logged as an event; only later changes are. A new conversation that arrives and is never touched adds nothing to this heatmap. Use the Inbound Conversations Heatmap to see arrivals.

This report is built for conversations. Phone calls keep their own set of statuses, which it mostly does not include. The Created At / Closed At switch in the header does not change it.

Reading the grid

The report is one table. Each row is one day in your date range, labeled with the first two letters of the weekday and the day of the month, such as Mo-05. Each column is one hour of the day, from 12a to 11p. Hours are counted in the time zone chosen next to the date range, which starts as your ministry's time zone.

Each cell is a count. Cells are shaded from pale to deep blue-green in steps, and the shading is relative: the busiest cell on the screen gets the deepest color, and an hour with a count of zero is left unshaded. Two reports side by side will not use the same scale, so read the numbers, not just the color.

ControlWhat it does
Run ReportBuilds the grid for the date range, time zone and sources currently selected. After you run it the button stays grayed out until you change one of them.
Average (the small network icon, with the tooltip Average)Collapses the grid to one row per weekday. Each cell becomes the average for that weekday and hour across the days in your range, rounded down to a whole number. Click it, then run the report again.
Download (the arrow icon)Downloads the same data as a file, in your account's download format.
StarPins this report as a card you can come back to quickly.
The report toolbar
The report toolbar

What the measurements mean

TermWhat it means
ActivityA status change on a conversation. One conversation that is claimed, closed and then reopened produces several.
EventThe log entry Echo writes for a status change. This report counts those entries.
SourceA channel your ministry connected. Only conversations on the sources you select are counted.

What to do with it

Use it to find the busiest working hours overall. If you then want to know whether that busyness is seekers arriving, responders claiming or conversations being lost, open the Inbound, Claimed and Missed heatmaps for the same range.

Did this answer your question?

  1. Conversations Report

    The new Conversation Report in Echo's analytics tab provides comprehensive tools for analyzing your conversation data.

  2. The Autoresponder Daily Subs report

    For each keyword, how many people subscribed on each day of a date range and are still subscribed, with a total and an all-time count.

  3. The Autoresponder Dashboard report

    Six autoresponder reports on one page: messages sent, subscriber conversations, non-subscriber conversations, daily subscriptions, subscriber numbers and daily unsubscriptions.

  4. The Autoresponder Non-Sub Convs report

    How many conversations people who did not subscribe to a keyword had with your ministry on each source, broken down by outcome and by status.

Still stuck?

Send us your Echo address and a screenshot of what you are seeing, and it goes to somebody who can look at your account.