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Free guides for ministry leaders

Short reads with something you can act on the same week, whether or not you ever buy Echo.

Available now · 26-page PDF · also on the EchoAnalyst page

Introducing EchoAnalyst

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Introducing EchoAnalyst

When the board asks how the outreach is going, most leaders can only shrug.

How every Gospel conversation gets reviewed, scored and turned into the report your board asks for, and where we decided AI does not belong.

  1. The eleven-dimension rubric, and why one serious failure caps the whole score
  2. How spiritual movement is measured, and the line we will not cross measuring it
  3. The five alert tiers, and the three times we had to correct the rubric in production
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The rubric: eleven questions, eight asked of every conversation and three when they arise, and the cap at 3.0
Eleven questions
How far a conversation went: from a Gospel presented to a profession of faith
How far it went
The calibration loop, and the three corrections made to the rubric
Corrected in public
A Monday morning with EchoAnalyst
A Monday morning

More free guides

Five short eBooks for the people answering and the people publishing, made with the help of Echo's ministry partners and friends.

The cover of 10 Principles for Online Evangelism

10 Principles for Online Evangelism

With Need Him Global · 33 pages

Earn the right to share by listening.

The ten principles Need Him Global developed to train their volunteers to do effective online ministry using Echo. Best practices for your online volunteers.

  1. Listening goes a long way
  2. Don't assume people are Christian
  3. Know when to refer

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The contents: ten principles and a bonus on prayer
Contents
Principle one, Listening goes a long way
I · Listening goes a long way
A full-page pull quote: Earn the right to share by listening
Earn the right to share by listening
A full-page pull quote: One clear thing at a time
One clear thing at a time
The cover of The Solutions to the 5 Biggest Mistakes in Online Evangelism

The Solutions to the 5 Biggest Mistakes in Online Evangelism

28 pages

We're not robots, so don't act like one!

Best practices to combat the worst practices in digital ministry.

  1. Be human
  2. Limit simultaneous conversations
  3. Better to claim than miss an opportunity

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The contents: five mistakes and a bonus
Contents
Chapter one, Be human
I · Be human
A full-page chapter opener: Be Human
Be human
Chapter four opener, Better to claim than miss a conversation
IV · Better to claim than miss a conversation
The cover of The Green Apron Secrets of Customer Service

The Green Apron Secrets of Customer Service

23 pages

An un-greeted customer is an un-welcomed customer.

From Starbucks to online evangelism, a former barista shares how to create inspired moments and a sense of belonging.

  1. Greet customers when they walk through the door
  2. Know your customers by drink or name
  3. Welcome all kinds of feedback

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Before you start, and the contents
Contents
The secret inside every green apron, with a drawing of the apron
The secret inside every green apron
The Green Apron Book: be welcoming, offer everyone a sense of belonging
Be welcoming
Lesson two, Greet everyone who walks in
Greet everyone who walks in
The cover of 6 Successful Social Media Strategies

6 Successful Social Media Strategies

With Clark Campbell of RVRB · 28 pages

If we're in ministry, shouldn't we be listeners?

Clark Campbell of RVRB gives his simple and successful plan for social media: patience, learn, plan, listen, analyze, repeat.

  1. Patience
  2. Plan
  3. Listen

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Six strategies, one loop
Contents
Strategy one, Patience
I · Patience
Learn from the conversations, not only the feed
Learn from the conversations
Strategy four, Listen
IV · Listen
The cover of David Wood's 7 Pillars of YouTube

David Wood's 7 Pillars of YouTube

With David Wood of Apologetics Roadshow · 35 pages

“You have to have awesome content, but then it's going to come down to tactics.”

The successful YouTuber and Christian apologist shares his secrets. How his thumbnails, titles and calls to action work, and how to make your own with Higgsfield and ChatGPT, with every prompt shown beside what it makes.

  1. Video title and description
  2. Keywords and subtitles
  3. Thumbnails, and AI prompts to make them

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Read online

What's inside: the seven pillars
What's inside
How David Wood came to YouTube
David Wood and his channel
The sticker cut-out: the finished thumbnail and the prompt that made it
The sticker cut-out, step two
Two tools, one thumbnail: the picture first, then the words
Two tools, one thumbnail

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