Free white paper · 26-page PDF · for ministry leaders

Introducing EchoAnalyst

When the board asks how the outreach is going, most leaders can only shrug. This paper shows how every Gospel conversation gets reviewed and scored, and where we decided AI does not belong.

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Why this paper exists

Ministries are measured by people who were not in the conversations. A board, a donor, a denominational office, all asking a fair question in a language that does not fit the work: how is it going?

The usual answer is a spreadsheet of counts assembled the night before. It is honest work, and it tells almost nobody anything. Worse, it quietly trains everyone to value the countable parts of ministry over the parts that matter.

The three questions a board actually asks are whether the Gospel is going out, whether seekers are moving, and where the risk is. This paper is how we answer all three from the conversations themselves, and it is candid about the limits. There is a page in it titled "a note of humility", and it says that only God moves hearts and no metric can see what the Spirit is doing beneath the surface.

If you use Echo, the reporting does this for you. If you do not, the rubric and the questions are still worth reading. Most of it can be done by hand, and it is still worth doing.

Read it on the EchoAnalyst page

What's inside

  1. The eleven-dimension rubric every conversation is scored against, and why one serious failure caps the whole score
  2. How spiritual movement is measured, and the line we will not cross measuring it
  3. The action funnel, the seven seeker barriers, and the five alert tiers
  4. The guardrails on the AI, and the three times we had to correct the rubric in production

A look inside

Four pages from the paper

Not a teaser deck. These are real pages from the PDF. The whole paper also reads on the EchoAnalyst page, with its pictures in motion.

The rubric: eleven questions, eight asked of every conversation and three when they arise, and the cap at 3.0
Eleven questions
How far a conversation went: from a Gospel presented to a profession of faith
How far it went
The calibration loop, and the three corrections made to the rubric
Corrected in public
A Monday morning with EchoAnalyst
A Monday morning