Geolocation report

Shows where your conversations come from: a map of seekers and a table of conversations by country, with how each country's conversations ended.

3 minute read

The Geolocation report shows where in the world your conversations come from: a map of seekers, and a table of conversations by country with how each one ended. Use it to see which countries your ministry reaches and whether seekers there are getting an answer.

Running the report

  1. Open Reports from the main menu. In the left-hand menu, under Reports, click Geolocation.
  2. Click the date range at the top of the page and choose your dates. The globe menu beside it sets the time zone, which starts on your ministry's own.
  3. Click Sources and choose the conversation sources to include. The number beside it shows how many are chosen.
  4. Optional: click Permission Sets to count only conversations that someone in those sets claimed. Leave it empty to include everyone.
  5. Use the switch to choose Created At or Closed At. Created At places a conversation on the day it started. Closed At places it on the day it closed, so conversations that are still open are not counted.
  6. Click Run Report on each card you want to see. A card does not load until you do, and the button stays gray until you change a filter.
The Geolocation report before it is run: the map card and the country table card.
The Geolocation report before it is run: the map card and the country table card.

Larger date ranges can take a little while. Reports that are still being built are listed under Queue at the bottom of the left-hand menu, which reads "All Reports Finished Loading" when none are waiting.

Conversation Locations

A dark world map with a cyan dot for each seeker whose location Echo could work out. Echo takes it from the seeker's IP address or zip code, so it is approximate: a dot marks the area, not a street. The map draws at most 500 conversations, so on a busy period it is a sample of the whole.

Seekers whose location could not be worked out are left off the map. Their conversations are still counted in the table below.

The Conversation Locations map after Run Report, with a dot for each located seeker.
The Conversation Locations map after Run Report, with a dot for each located seeker.

Conversations by Country

One row per country, sorted by country name. Type in the search box to find one, or click a column heading to sort by it.

Conversations by Country: status and outcome columns for each country, with the search box above.
Conversations by Country: status and outcome columns for each country, with the search box above.
ColumnWhat it counts
CountryThe seeker's country. Conversations with no country on record are grouped as Unknown.
ActiveConversations that a responder has claimed and that are still open.
ClosedConversations that were ended and given an outcome.
TimeoutConversations that ran out of time before anyone responded.
AbandonedConversations where the seeker left before a responder picked up.
BlockedConversations a responder ended by blocking the seeker.
TotalEvery conversation from that country in the period, whatever its status.
One column per outcomeHow many of the country's conversations ended with that outcome. Only your current outcomes get a column.

What the measurements mean

TermWhat it means
LocationWhere Echo believes the seeker is, looked up from their IP address or zip code. It can be wrong for seekers on a VPN or a mobile network.
StatusWhere a conversation is in its life. The five statuses shown here are the ones that describe how a conversation ended or is going. The full list is explained in Status and Outcome reports.
OutcomeThe result a responder chose when closing the conversation.

Things to know

  • The status columns do not have to add up to Total. Conversations that are still waiting in the inbox, or hidden, count toward Total only.
  • This report covers messaging and chat conversations. Phone calls have their own map under Calls, then Geolocation, in the left-hand menu.
  • The Created At and Closed At switch decides which date puts a conversation in the period.

Did this answer your question?

  1. Scheduled Report Emails

    The Report Manager decides who receives Echo's automatic summary emails, and which ones. A recipient does not need an Echo login for most of them.

  2. Status and Outcome Reports

    There are 6 reports in the Status and Outcomes Report area.

  3. Conversations Report

    The new Conversation Report in Echo's analytics tab provides comprehensive tools for analyzing your conversation data.

  4. User Performance Report

    User Performance Report is designed to show activity at the Echo User level.

Still stuck?

Send us your Echo address and a screenshot of what you are seeing, and it goes to somebody who can look at your account.