Every channel and every source — campaign, page, and number seekers arrive through — compared on volume, quality, movement, and coverage.
How each communication channel performs — where seekers engage, move, and get answered.
| Channel | Conversations | Avg score | Movement | Prayer offered | Avg first reply | Came back |
|---|---|---|---|---|---|---|
| 412 (32.1%) | 4.1 | 44% · 356 conv | 61% | 2m | 46% | |
| Facebook Messenger | 318 (24.8%) | 4.0 | 39% · 268 conv | 57% | 3m | 42% |
| Web chat | 247 (19.2%) | 4.2 | 36% · 201 conv | 53% | 47s | 39% |
| SMS | 158 (12.3%) | 3.9 | 33% · 122 conv | 49% | 3m | 37% |
| 96 (7.5%) | 3.8 | 28% · 74 conv | 45% | 4m | 31% | |
| Phone | 53 (4.1%) | 4.3 | 33% · 40 conv | 66% | 12s | 43% |
“Came back” is the share of seekers with another analyzed conversation afterwards — a floor, since seekers who can’t be matched across visits aren’t counted.
Every page, account, and number seekers arrive through. The highlighted row leads the ministry on movement.
| Source | Channel | Conversations | Avg score | Movement | Professions | Missed chats |
|---|---|---|---|---|---|---|
| Sample Ministry WhatsApp lineBest movement | 412 (32%) | 4.1 | 44% · 356 conv | 24 | 3% | |
| Facebook Page — Sample Ministry | Facebook Messenger | 318 (25%) | 4.0 | 39% · 268 conv | 14 | 5% |
| sampleministry.example.org chat widget | Web chat | 189 (15%) | 4.2 | 37% · 154 conv | 9 | 8% |
| Main SMS short code (sample) | SMS | 158 (12%) | 3.9 | 33% · 122 conv | 5 | 4% |
| Instagram @sampleministry | 96 (8%) | 3.8 | 28% · 74 conv | 1 | 12% | |
| Prayer landing page (sample) | Web chat | 58 (5%) | 4.4 | 34% · 47 conv | 4 | 7% |
| Care line (sample) | Phone | 53 (4%) | 4.3 | 33% · 40 conv | 1 | 9% |
Best-channel and best-source highlights need at least 20 movement-tracked conversations, and ranking accounts for sample size (Wilson lower bound) — so a perfect rate on a handful of conversations can't outrank a proven source.
What each marketing campaign produced, from UTM tracking. Web chat, web forms, and Facebook ad referrals carry campaign data; conversations arriving without it (most texting and social channels) are not counted here.
| Campaign | Conversations | Avg score | Movement | Professions | Missed chats |
|---|---|---|---|---|---|
| summer-hope-2026 (sample) | 84 (7%) | 4.3 | 42% · 71 conv | 6 | 5% |
| vbs-invite (sample) | 47 (4%) | 4.1 | 36% · 39 conv | 3 | 8% |
| search-brand (sample) Low sample | 31 (2%) | 4.0 | 33% · 18 conv | 1 | 9% |
Movement comparisons are associations, not proof of cause.